Personal thoughts toward the film”Helvetica”:
At first when i first watch this film, i thought this is just a film talking about different type of fonts and how they were design, but i was wrong. This documentary film is actually about typography, graphic design, and global visual culture.
In the film, it tells us how words influence each type of feeling and meaning to the readers. It also tell us the origins of the font “Helvetica”. This film include some interview of typographers’ opinion toward the font “Helvetica”. Some designers said Helvetica is clean, neutral, legible, and professional. Everyday, designers have to kept up and think ideas of designing typefaces and font in order to make attention to the buyers and let people buying the products.
The film aims to show Helvetica’s beauty and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists, with the latter expressing and explaining their criticisms of the famous typeface. In the film, the word and idea of modernism are repeated through much scenes.
My own opinions toward this film and font:
I must say that i don’t really like Helvetica font much, because nowaday it became an default font in every different type of computer. I don’t even know the existing of Helvetica until i watch this film, i thought this font is just type of other similar font to “Arial”. Personally i like every different type of fonts that i could find, but i just never pay attention to the existing of font Helvetica. It’s just too commonly being used.
This film is documentary, which i personally recommand that a person who want to being typographer for future could watch this film. Although this film is not really well-known (for common people), but i recommand that everyone should watch it (not really recommend for kindergarden, i guess they don’t really know what the film is talking about).
Although this film was slow and long, i learn a lot from it. I finally know what’s “san serif” and “serif”. San-serif is typeface that doesn’t have serif(stroke) at the end of each letter. Serif is type face that have strok at the end of each letter. I learn where the font “Helvetica” originate from. The original name for this font was “Neue Haas Grotesk “ but the typeface’s name was changed by Haas’ German parent company Stempel in 1960 to Helvetica — derived from Confoederatio Helvetica, the Latin name for Switzerland — in order to make it more marketable internationally.
While some typographers opposed it, because they feel that it doesn’t give the reader any feeling, and that Helvetica is overused, because nearly all the signs and labels in New York city is made out of the font Helvetica. You could also Helvetica used in many websites not just only label in U.S. Helvetica font can be found anywhere around the world.
Since Helvetica is world wise used, the quality and likeness of this font really depends on each people’s point of view.

